Superior Fence & Rail: Leading the Way in Fencing Solutions

Superior Fence & Rail, hailed as the top fence contractor in the U.S. and the largest fencing franchise nationwide, presents a business model characterized by substantial purchasing power, extensive training programs, and exclusive software for streamlined client and sales management.

Established in 2001 and franchising since 2017, Superior Fence & Rail has become a major player in the fencing industry, with no prerequisite for franchisees to have prior fencing experience.

Based in Oviedo, Florida, the company has grown its presence throughout the country, delivering premium fences at competitive rates. The cornerstone of the company's success is its effective sales process, allowing franchisees to stand out in their local markets.

Training 

The franchisor offers an extensive training program for franchisees, encompassing the following components:

Initial Training Program: Within 90 days of signing the agreement, franchisees participate in an initial training program held in Florida, at the franchisor’s facilities in Virginia, or another designated location.

This program covers system operations, techniques, procedures, installation methods, advertising, sales strategies, promotional ideas, marketing plans, customer relations, IT systems, quality standards, administrative practices, safety procedures, accounting practices, and hands-on experience in running a fencing business.

Ongoing Guidance and Support: Once the business is operational, the franchisor continues to provide guidance, coaching, and support. This includes access to a representative for operational discussions, periodic conference calls, meetings, or conferences to address various aspects of business operations, and access to advertising materials.

Mandatory Annual Conferences: The franchisee or their Designated Business Manager must attend annual conferences at locations specified by the franchisor. These conferences cover sales techniques, new product or service developments, field operations, and other relevant topics. The franchisee bears all related expenses.

Supplemental and Refresher Training: The franchisor may require attendance at additional supplemental and refresher training programs, for which a reasonable fee may be charged.

Additional Training Requirements: If deemed necessary by the franchisor, additional training may be required at the franchisee’s expense. This could include training at a local computer training school, with the franchisee responsible for providing a certificate of completion.

Territory Protection

The franchisor provides territory protection under specific conditions and limitations. When granted a franchise, you receive a designated territory based on factors such as demographics, population density, home values, average income, and other relevant characteristics.

This territory typically covers up to 400,000 people. If your territory's population exceeds this limit, an additional fee may be required.

The franchisor retains the right to adjust your territory upon signing a Successor Franchise Agreement. This adjustment aligns with the current standards for protected territories and may involve changes to your territory size due to population shifts or other considerations.