Starting Strength is a fitness franchise specializing in strength training programs based on the proven Starting Strength methodology, promoting overall fitness and health.
KEY FRANCHISE STATS
Franchisees
?
17
+
325%
325%
Franchise fee
?
$39,950
Investment
?
$235,000 - $699,000
Revenue (AUV)
?
Undisclosed
$185,000
+
181.5%
181.5%
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Starting Strength is a fitness franchise that specializes in strength training and personal coaching. Founded in 2007 in Austin, Texas, by Mark Rippetoe, Starting Strength has established itself as a leading name in the fitness industry. The franchise is headquartered in Austin, Texas, and began its franchising operations in 2019.
Starting Strength offers a unique approach to fitness, focusing primarily on strength training through its signature barbell-based programs. The franchise provides comprehensive training programs that are designed to cater to individuals of all fitness levels, from beginners to advanced athletes.
Its proprietary methodology emphasizes foundational barbell lifts and personalized coaching, setting it apart from traditional gym models that may offer a broader range of fitness services.
The franchise differentiates itself through its commitment to high-quality, evidence-based strength training, guided by experienced coaches who are certified in the Starting Strength method.
Initial investment
The initial investment required for a Starting Strength franchise is
$235,000 - $699,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$39,950
Real Estate/Lease (3 months + Deposit)
$7,250 - $61,250
Project Management Fees
$5,000 - $20,000
Real Estate Management Fees
$5,000 - $10,000
Construction Management Fees
$2,000 - $15,000
Construction Assistant Fees
$3,200 - $8,000
Tenant Improvements and Build-Out
$70,000 - $270,000
Gym Equipment
$22,000 - $58,000
Furniture, Finishes, Fixtures and Gym Supplies
$40,000 - $61,000
Signage
$10,000 - $25,000
Grand Opening Marketing
$2,500 - $8,500
Insurance
$2,000 - $4,000
Utilities
$1,750 - $4,200
Business License and Permits
$1,000 - $18,000
Technology Fees paid to Franchisor
$4,262 - $4,847
Other Technology Fees (Recommended)
$1,179 - $2,838
Computer System and related equipment
$1,000 - $3,500
Professional Fees
$5,500 - $10,000
Architectural Fees
$4,850 - $17,200
Management Development Program
$5,320 - $11,520
Marketing Agency Management Fees
$0 - $2,000
Recruiting Fees
$1,000 - $5,300
Additional Funds – 3 months
$395 - $39,200
Total Estimated Initial Investment
$235,156 - $699,305
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Type of Expenditure
Amount
Initial Franchise Fee
$39,950
Real Estate/Lease (3 months + Deposit)
$7,250 - $61,250
Project Management Fees
$5,000 - $20,000
Real Estate Management Fees
$5,000 - $10,000
Construction Management Fees
$2,000 - $15,000
Construction Assistant Fees
$3,200 - $8,000
Tenant Improvements and Build-Out
$70,000 - $270,000
Gym Equipment
$22,000 - $58,000
Furniture, Finishes, Fixtures and Gym Supplies
$40,000 - $61,000
Signage
$10,000 - $25,000
Grand Opening Marketing
$2,500 - $8,500
Insurance
$2,000 - $4,000
Utilities
$1,750 - $4,200
Business License and Permits
$1,000 - $18,000
Technology Fees paid to Franchisor
$4,262 - $4,847
Other Technology Fees (Recommended)
$1,179 - $2,838
Computer System and related equipment
$1,000 - $3,500
Professional Fees
$5,500 - $10,000
Architectural Fees
$4,850 - $17,200
Management Development Program
$5,320 - $11,520
Marketing Agency Management Fees
$0 - $2,000
Recruiting Fees
$1,000 - $5,300
Additional Funds – 3 months
$395 - $39,200
Total Estimated Initial Investment
$235,156 - $699,305
Franchise Disclosure Document
Below is Starting Strength's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Starting Strength had 17 total units in 2023, of which 17 were franchised-owned and 0 company-owned.
For new franchisees, Starting Strength provides a comprehensive training program designed to equip them with the knowledge and skills needed to operate a successful franchise. Here’s a breakdown of the training provided:
Franchisee Orientation: This initial training session introduces new franchisees to the Starting Strength brand, business model, and operational standards. It covers essential aspects of running a franchise, including brand values, mission, and business expectations.
Operational Training: New franchisees receive detailed instruction on the day-to-day operations of a Starting Strength facility. This includes facility management, equipment setup and maintenance, scheduling, and client service protocols to ensure smooth and efficient operations.
Coaching Certification: Franchisees undergo rigorous training to become certified Starting Strength coaches. This program covers the fundamentals of strength training, coaching techniques, program design, and client interaction, ensuring that franchisees can deliver high-quality coaching consistent with the Starting Strength methodology.
Marketing and Sales Training: New franchisees are trained on marketing strategies and sales techniques specific to the Starting Strength model. This includes local marketing tactics, promotional activities, and strategies for client acquisition and retention to build a strong client base.
Territory Protection
Starting Strength franchise offers territory protection to its franchisees to help ensure that each location has a defined and exclusive market area.
This protection means that no other Starting Strength franchises will be established within the designated territory, allowing franchisees to build and grow their client base without direct competition from other franchise units.
This strategy is designed to enhance each franchisee's potential for success by minimizing market overlap and protecting their investment.
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