Starting Strength is a fitness franchise that specializes in strength training and personal coaching. Founded in 2007 in Austin, Texas, by Mark Rippetoe, Starting Strength has established itself as a leading name in the fitness industry. The franchise is headquartered in Austin, Texas, and began its franchising operations in 2019.
Starting Strength offers a unique approach to fitness, focusing primarily on strength training through its signature barbell-based programs. The franchise provides comprehensive training programs that are designed to cater to individuals of all fitness levels, from beginners to advanced athletes.
Its proprietary methodology emphasizes foundational barbell lifts and personalized coaching, setting it apart from traditional gym models that may offer a broader range of fitness services.
The franchise differentiates itself through its commitment to high-quality, evidence-based strength training, guided by experienced coaches who are certified in the Starting Strength method.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
For new franchisees, Starting Strength provides a comprehensive training program designed to equip them with the knowledge and skills needed to operate a successful franchise. Here’s a breakdown of the training provided:
Starting Strength franchise offers territory protection to its franchisees to help ensure that each location has a defined and exclusive market area.
This protection means that no other Starting Strength franchises will be established within the designated territory, allowing franchisees to build and grow their client base without direct competition from other franchise units.
This strategy is designed to enhance each franchisee's potential for success by minimizing market overlap and protecting their investment.
KEY FRANCHISE STATS
All you need to know about this franchise
?
?
?
?
?
?
Below are some of
Starting Strength
key competitors in the
Fitness Studios
sector.
17
$39,950
$235,000
$699,000
n.a.
$185,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
The Yard Gym is a functional fitness franchise offering strength, HIIT, group training, and performance programs, serving adults seeking serious results, and known for warehouse aesthetics, scalable design, and engaging training models.
?
?
Vertica Fitness is a boutique pole fitness franchise offering classes, parties, and skill training, serving fitness enthusiasts and new learners, and known for low startup cost, turnkey curriculum, and inclusive, community-driven branding.
?
?
SWEAT440 is a boutique fitness franchise offering 40-minute HIIT and strength circuit workouts with new classes starting every 10 minutes, serving busy adults, and known for convenience, community engagement, and scalable fitness studio operations.
?
?
Modo Yoga is a wellness franchise offering hot yoga classes, workshops, and teacher trainings, serving environmentally conscious yoga enthusiasts, and known for eco-friendly studio design, global community values, and an inclusive, supportive practice environment.
?
?
JETSET pilates is a boutique fitness franchise offering 50-minute high-intensity, low-impact full-body workouts on custom reformer machines, serving health-conscious adults, and known for seamless transitions, DJ-curated playlists, and transformative modern Pilates experiences.
?
?
.png)
