Resting Rainbow: Compassionate Care in Pet Memorial Services

Resting Rainbow is a pet memorial and cremation franchise founded in 2018 by Julian Rivera, Joseph C. Moncaleano, and Paul H. Butler. Motivated by personal experiences with the loss of their pets, the founders recognized a need for more compassionate and dignified pet aftercare services.

The company is headquartered in Opa-Locka, Florida, and began offering franchise opportunities in 2023. The brand specializes in private pet cremations, memorial services, and related products like urns and keepsakes.

Resting Rainbow sets itself apart by offering private cremations at no additional cost, ensuring each pet is memorialized individually. Its state-of-the-art facilities and empathetic approach have earned the brand a trusted name in the pet aftercare industry.

Training

Resting Rainbow offers a comprehensive training program to prepare franchisees and their staff for successful operations. The training is structured into several key programs:

1. Initial Training Program: This must be completed by the Operating Principal and designated Owners before opening. It spans approximately two to three weeks and is usually held in-person at the franchisor’s headquarters in Miami, Florida. Successful completion is mandatory and may include proficiency tests.
2. Additional Training: After launch, the franchisor offers both required and optional training sessions at locations and times they designate. These can be conducted in-person, online, or via video, and are sometimes delivered by third parties.
3. Remedial and Repeat Training: If a franchisee’s performance drops below standards, remedial training may be required. Fees for this include $500 per day plus reasonable expenses.
4. Employee Training: Outside the structured programs above, the franchisee is fully responsible for training all business staff.
5. Annual Conferences and Brand Meetings: Designated franchisee representatives must attend annual conventions and regional meetings. Failure to attend may incur a $2,000 fee and repeated absence constitutes a default under the agreement.

Territory Protection

Resting Rainbow offers franchisees a defined protected territory, typically encompassing 75,000 to 100,000 households. This territory is granted under the condition that the franchisee complies with the Franchise Agreement, including performance metrics and restrictions against operating outside the assigned zone.

While the franchisor agrees not to open or authorize other franchised businesses under the same brand within the protected territory, this protection does not extend to general advertising or employee recruitment in the area.

Despite the territorial protections, Resting Rainbow retains broad rights to operate or license competing businesses outside of the territory and under different brand names, even within the same geographic area.