Resting Rainbow offers pet cremation services, providing compassionate care and personalized memorial options for pet owners during difficult times.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$54,500
Investment
?
$129,000 - $564,000
Revenue (AUV)
?
Undisclosed
$715,000
+
n.a.
n.a.
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Resting Rainbow is a pet memorial and cremation franchise founded in 2018 by Julian Rivera, Joseph C. Moncaleano, and Paul H. Butler. Motivated by personal experiences with the loss of their pets, the founders recognized a need for more compassionate and dignified pet aftercare services.
The company is headquartered in Opa-Locka, Florida, and began offering franchise opportunities in 2023. The brand specializes in private pet cremations, memorial services, and related products like urns and keepsakes.
Resting Rainbow sets itself apart by offering private cremations at no additional cost, ensuring each pet is memorialized individually. Its state-of-the-art facilities and empathetic approach have earned the brand a trusted name in the pet aftercare industry.
Initial investment
The initial investment required for a Resting Rainbow franchise is
$129,000 - $564,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Resting Rainbow offers 2 types of franchises:
Type of Location
Initial Investment Range
Storefront Location
$129,350 to $263,600
Cremation Location
$211,427 to $563,600
We are summarizing below the main costs associated with opening a Cremation Location franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Franchise Fee
$54,500
Initial Inventory
$3,000 – $5,000
Equipment Package
$15,000 – $40,000
Cold Storage
$1,000 – $15,000
Vehicle
$1,200 – $40,000
Rent and Leasehold Improvements
$60,000 – $110,000
Cremator
$22,077 – $180,000
Installation Fee
$20,000 – $40,000
Office Supplies
$500 – $1,000
Computer System
$1,400 – $3,000
Technology Fee - 3 months
$750
Business Licenses and Permits
$6,000 – $12,000
Insurance Premiums
$2,000 – $3,750
Membership / Association Dues
$400 – $600
Initial Training Expenses
$1,100 – $3,000
Professional Fees
$2,500 – $5,000
Additional Funds – 3 Months
$20,000 – $50,000
TOTALS
$211,427 – $563,600
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Resting Rainbow offers 2 types of franchises:
Type of Location
Initial Investment Range
Storefront Location
$129,350 to $263,600
Cremation Location
$211,427 to $563,600
We are summarizing below the main costs associated with opening a Cremation Location franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Franchise Fee
$54,500
Initial Inventory
$3,000 – $5,000
Equipment Package
$15,000 – $40,000
Cold Storage
$1,000 – $15,000
Vehicle
$1,200 – $40,000
Rent and Leasehold Improvements
$60,000 – $110,000
Cremator
$22,077 – $180,000
Installation Fee
$20,000 – $40,000
Office Supplies
$500 – $1,000
Computer System
$1,400 – $3,000
Technology Fee - 3 months
$750
Business Licenses and Permits
$6,000 – $12,000
Insurance Premiums
$2,000 – $3,750
Membership / Association Dues
$400 – $600
Initial Training Expenses
$1,100 – $3,000
Professional Fees
$2,500 – $5,000
Additional Funds – 3 Months
$20,000 – $50,000
TOTALS
$211,427 – $563,600
Franchise Disclosure Document
Below is Resting Rainbow's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Resting Rainbow had 1 total units in 2024, of which 0 were franchised-owned and 1 company-owned.
Frequently Asked Questions
What is the royalty fee?
The royalty fee for a Resting Rainbow franchise is 7.00%. In addition, you would have to pay the advertising (or national brand fund) fee of $3,000 per month + 2%.
What is the total investment?
The initial investment required for a Resting Rainbow franchise is $129,000 - $564,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
What is the initial franchise fee?
The initial franchise fee for a Resting Rainbow franchise is $54,500. This is typically paid upfront as part of the total initial investment, after signature of the Franchise Agreeement.
Resting Rainbow offers a comprehensive training program to prepare franchisees and their staff for successful operations. The training is structured into several key programs:
Initial Training Program: This must be completed by the Operating Principal and designated Owners before opening. It spans approximately two to three weeks and is usually held in-person at the franchisor’s headquarters in Miami, Florida. Successful completion is mandatory and may include proficiency tests.
Additional Training: After launch, the franchisor offers both required and optional training sessions at locations and times they designate. These can be conducted in-person, online, or via video, and are sometimes delivered by third parties.
Remedial and Repeat Training: If a franchisee’s performance drops below standards, remedial training may be required. Fees for this include $500 per day plus reasonable expenses.
Territory Protection
Resting Rainbow offers franchisees a defined protected territory, typically encompassing 75,000 to 100,000 households. This territory is granted under the condition that the franchisee complies with the Franchise Agreement, including performance metrics and restrictions against operating outside the assigned zone.
While the franchisor agrees not to open or authorize other franchised businesses under the same brand within the protected territory, this protection does not extend to general advertising or employee recruitment in the area.
Despite the territorial protections, Resting Rainbow retains broad rights to operate or license competing businesses outside of the territory and under different brand names, even within the same geographic area.