Outdoor Lighting Perspectives: Leading the Way in Outdoor Illumination Innovation

Outdoor Lighting Perspectives has established itself as a leader in outdoor lighting solutions, offering creative illumination concepts since 1995. Originating in Richmond, Virginia, this franchise has grown to light up outdoor spaces across the United States, Canada, and beyond.

Specializing in enhancing outdoor environments with artistic and functional lighting designs, Outdoor Lighting Perspectives started franchising in 1998, inviting entrepreneurs to join their mission of improving outdoor living experiences.

With its headquarters in Richmond, Virginia, the company provides a wide range of lighting solutions designed to highlight landscapes, architectural elements, and outdoor living areas.

Their services include custom-designed lighting installations, energy-efficient LED solutions, and maintenance services, catering to both residential and commercial clients.

What differentiates Outdoor Lighting Perspectives is their commitment to craftsmanship, personalized design consultations, and advanced technology. By blending aesthetics with functionality, they transform outdoor spaces into captivating extensions of living areas, setting themselves apart in the outdoor lighting industry.

Training 

The franchisor offers an extensive training program for franchisees, divided into two key phases:

Phase I Training

• Location: Richmond, Virginia
• Duration: 10 days
• Focus: Comprehensive coverage of the system, techniques, procedures, installation, methods of operation, advertising, sales techniques, promotional strategies, marketing plans, customer relations, quality standards, and hands-on practical experience in franchise operations.
• Outcome: Completion signifies that the franchisee is fully trained and prepared to launch their business.

Phase II Training

• Location: Richmond, Virginia
• Timing: Summer before the franchisee's first holiday lighting season
• Duration: 2 to 3 days
• Focus: Likely tailored to seasonal business aspects, such as holiday lighting, although specific content is not explicitly detailed.

Additional Training Opportunities

• Supplemental and Refresher Training: Additional programs may be offered by the franchisor, potentially for a reasonable fee, designed to update or enhance the franchisee's skills and knowledge.
• Annual Conferences: Franchisees are strongly encouraged to attend annual conferences discussing sales techniques, new product developments, bookkeeping, accounting, and advertising programs.
• Operational Support: Franchisor representatives are available during normal business hours to discuss operational issues with franchisees.
• On-site Visits: The franchisor may visit the franchisee’s business during the first six months of operations to provide support and guidance.

Territory Protection

The franchisor provides territory protection for franchisees, with territories defined by zip codes. The size of a territory is determined by factors such as population density, zip codes, counties, median household income, and economic development. Typically, a territory will have a population of less than 700,000 people, and franchisees retain their territorial rights even if the population changes.

The franchisor exclusively determines the boundaries of each territory at its discretion. Franchisees are granted a protected territory, ensuring that the franchisor will not operate Outdoor Lighting Businesses or grant franchises for an Outdoor Lighting Business within the franchisee's territory, as long as the franchisee meets their Minimum Annual Sales Quota.

If a franchisee fails to meet the Minimum Annual Sales Quota, the franchisor has the right to reduce the size of the franchisee's territory, grant additional franchises within the territory, or terminate the franchise agreement.