Church’s Texas Chicken: Crafting Bold Flavors with Texas Pride

Church’s Texas Chicken is a prominent quick-service chicken restaurant chain, originally founded in 1952 by George W. Church Sr. in San Antonio, Texas, right across the street from the historic Alamo. The franchise, which started as a small operation serving only fried chicken, has grown significantly over the decades. Today, Church’s Texas Chicken is known for its hand-battered, double-breaded chicken, freshly baked Honey-Butter Biscuits™, and a variety of home-style sides.

The company began franchising shortly after its inception and has since expanded with a presence in 23 countries. The brand operates under the name Texas Chicken™ outside of the United States. Church’s Texas Chicken is recognized for its bold flavors and commitment to quality, which have helped it stand out in the competitive fast-food market.

In recent years, the franchise has undergone a rebranding to emphasize its Texas roots, adopting the name Church’s Texas Chicken. The brand's growth trajectory has been impressive, with continuous expansion into new markets and significant increases in sales. The headquarters is currently based in Atlanta, Georgia, and the franchise is owned by High Bluff Capital Partners since 2021.

Training 

Church’s Texas Chicken® offers a comprehensive training program designed to equip franchisees with the knowledge and skills needed to successfully operate their locations. The training covers various aspects of the business, from food preparation and service to management and operations.

The training program typically includes an initial training phase, which takes place at the Church’s headquarters or a designated training facility. This phase focuses on core operational procedures, including food safety, quality control, customer service, and day-to-day restaurant management.

Franchisees also receive hands-on training in the kitchen to ensure they can maintain the high standards of Church’s Texas Chicken® products, such as their signature hand-battered, double-breaded chicken and freshly baked Honey-Butter Biscuits™.

Additionally, franchisees are trained in the brand's specific marketing strategies and the use of technology platforms to enhance operational efficiency. This training is designed to prepare franchisees for the fast-paced environment of quick-service restaurants and ensure consistency across all locations.

Ongoing support and training are also provided as the franchisee's business grows and evolves.

Territory Protection

Church’s Texas Chicken® franchise does offer territory protection to its franchisees. This means that franchisees are granted exclusive rights to operate within a specific geographic area, ensuring that no other Church’s Texas Chicken® locations will be established within that protected territory.

This protection helps franchisees maintain market share and avoid direct competition from other franchisees of the same brand within their area.The specific terms and size of the protected territory are typically outlined in the franchise agreement and can vary depending on the location and market potential.

This strategic approach allows franchisees to focus on growing their business without the concern of oversaturation in their designated area, contributing to the long-term success and stability of their operations.