Bojangles’ Famous Chicken: Redefining the Fast-Food Experience with Southern Charm

Bojangles' Famous Chicken 'n Biscuits was founded in 1977 in Charlotte, North Carolina, by Jack Fulk and Richard Thomas. The brand quickly gained a reputation for its authentic Southern-style cuisine, particularly its flavorful chicken and freshly made biscuits, establishing a high standard in the quick-service restaurant (QSR) industry. Bojangles' unique approach to Southern hospitality and quality food enabled it to create a distinct presence in the competitive fast-food market.

Based in Charlotte, North Carolina, Bojangles' began franchising early on, which facilitated its growth across various regions. The brand is well-known for its menu featuring biscuit sandwiches as a staple breakfast item, including the popular cajun chicken filet biscuit. Other options include country ham, egg, cheese, bacon, sausage, and country fried steak biscuits.

For lunch and dinner, Bojangles' signature bone-in fried chicken is a highlight, accompanied by a range of side items known as "Fixin's". These sides include French fries, cajun-seasoned pinto beans, dirty rice, Bo-tato Rounds, coleslaw, green beans, macaroni and cheese, mashed potatoes, and grits. The menu also offers boneless chicken tenders, fried and grilled chicken sandwiches, a fish sandwich called the "Bojangler", salads, and desserts such as the Bo-Berry biscuit and sweet-potato fried pie.

Training 

Bojangles provides an extensive training program to ensure franchisees are well-prepared to run their restaurants effectively.

This program is tailored to familiarize franchisees with Bojangles' unique operational techniques. It covers all aspects of restaurant management, including maintaining the brand's high operational standards.

The training isn't limited to just franchisees. Bojangles recognizes the importance of comprehensive training for all staff members. Therefore, franchisees must implement a training program for their employees to ensure they adhere to Bojangles' standards.

In addition to the initial training, Bojangles offers ongoing operational training programs. These programs are designed to continually reinforce the brand's operational standards, ensuring that every Bojangles restaurant upholds the quality and service the brand is known for.

Territory Protection

When franchisees enter into a Development Agreement with Bojangles’, they are allocated a territory known as an "Assigned Area" as defined in the agreement. This Assigned Area is delineated using various criteria such as street boundaries, political subdivisions, or specific locations, intersections, or market areas.

The Assigned Area is determined based on factors like population density, traffic patterns, trade areas, and proximity to business hubs such as schools and hospitals. Franchisees must always secure Bojangles’ approval for each specific restaurant location within the Assigned Area. Once Bojangles’ approves a location, a franchise is granted for that specific site only.