Apricot Lane

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Apricot Lane

Retail
Fashion

Apricot Lane Franchise FDD, Costs & Fees (2025)

Apricot Lane offers boutique fashion and accessories, providing stylish and unique clothing options for individuals looking to express their personal style.

Apricot Lane Boutique, established in 2007, is a leading women's fashion franchise known for its unique and stylish offerings. The franchise is headquartered in Fairfield, California, and began franchising in 2004. 

Apricot Lane Boutique stores are individually owned and operated, allowing each store to cater to the local fashion preferences of its community, which sets it apart from competitors by providing a personalized shopping experience.

The franchise focuses on offering the latest fashion trends in clothing, accessories, and gifts, with new arrivals almost daily. This ensures that customers always find something fresh and exclusive, fostering a loyal customer base.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $39,500 (first store), $20,000 (subsequent stores)
Real Estate / 1st Month Rent $0 – $10,000
Deposits (Lessor, Utilities, Providers) $0 – $5,000
Store Designer / Architect $10,000 – $12,000
Plan Review Fee $0 – $1,500
Construction / Leasehold Improvements $0 – $100,000
Center Construction Fees & Demolition $0 – $2,500
Cash Wrap / Associated Millwork Package $13,000 – $15,000
Flooring & Installation $1,000 – $10,000
Display Fixture Package, Bags and Boxes $4,000 – $15,000
Computer & Software $9,000 – $12,000
Initial Inventory $35,000 – $45,000
Insurance Deposit $0 – $3,500
Exterior Signs $13,000 – $14,000
Expenses While Training $2,500 – $5,000
Grand Opening, Pre- and Post-Opening Marketing $10,000 – $12,000
Grand Opening Marketing Fee $0 – $1,500
On-Site Store Opening and Visual Merchandising $3,450 – $4,500
Initial Store Marketing & POP Materials $1,500 – $1,800
Office Equipment, Furniture & Supplies $1,000 – $2,500
Lease Negotiations and Lease Legal $5,000
In-Store Music / Video System $500 – $2,000
Professional Fees $500 – $1,000
Additional Funds – 3 Months $20,000 – $40,000
Total Estimated Initial Investment $168,950 – $360,300 (first store)
Type of Expenditure Amount
Initial Franchise Fee $39,500 (first store), $20,000 (subsequent stores)
Real Estate / 1st Month Rent $0 – $10,000
Deposits (Lessor, Utilities, Providers) $0 – $5,000
Store Designer / Architect $10,000 – $12,000
Plan Review Fee $0 – $1,500
Construction / Leasehold Improvements $0 – $100,000
Center Construction Fees & Demolition $0 – $2,500
Cash Wrap / Associated Millwork Package $13,000 – $15,000
Flooring & Installation $1,000 – $10,000
Display Fixture Package, Bags and Boxes $4,000 – $15,000
Computer & Software $9,000 – $12,000
Initial Inventory $35,000 – $45,000
Insurance Deposit $0 – $3,500
Exterior Signs $13,000 – $14,000
Expenses While Training $2,500 – $5,000
Grand Opening, Pre- and Post-Opening Marketing $10,000 – $12,000
Grand Opening Marketing Fee $0 – $1,500
On-Site Store Opening and Visual Merchandising $3,450 – $4,500
Initial Store Marketing & POP Materials $1,500 – $1,800
Office Equipment, Furniture & Supplies $1,000 – $2,500
Lease Negotiations and Lease Legal $5,000
In-Store Music / Video System $500 – $2,000
Professional Fees $500 – $1,000
Additional Funds – 3 Months $20,000 – $40,000
Total Estimated Initial Investment $168,950 – $360,300 (first store)

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2004
Franchisees

?

109
+
1%
1%
Franchise fee

?

$39,500
Investment

?

$169,000 - $360,000
Revenue (AUV)

?

Undisclosed
Upgrade

$344,000

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

No
Upgrade
No
Passive investment

?

No
Upgrade
No
FDD
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Competitors

Below are some of

Apricot Lane

key competitors in the

Fashion

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

109

New
+
1%
1%

$39,500

$169,000

$360,000

n.a.

$344,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

74

New
+
-3%
-3%

$60,000

$164,000

$323,000

n.a.

$425,000

$xxx,xxx

61.8%

xx%

n.a.

15.4%

xx%

n.a.

46

New
+
4500%
4500%

$55,900

$43,000

$128,000

n.a.

$27,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

69

New
+
-3%
-3%

$25,000

$323,000

$449,000

n.a.

$856,000

$xxx,xxx

58.8%

xx%

n.a.

n.a.

xx%

n.a.

515

New
+
3%
3%

$25,000

$327,000

$449,000

n.a.

$1,185,000

$xxx,xxx

64.0%

xx%

n.a.

n.a.

xx%

n.a.

129

New
+
30%
30%

$25,000

$328,000

$597,000

n.a.

$1,251,000

$xxx,xxx

63.0%

xx%

n.a.

14.7%

xx%

n.a.

150

New
+
-35%
-35%

n.a.

$1,330,000

$2,116,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$46,000

$193,000

$271,000

n.a.

$681,000

$xxx,xxx

67.0%

xx%

n.a.

n.a.

xx%

n.a.

64

New
+
-12%
-12%

$40,000

$198,000

$361,000

n.a.

$457,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

20

New
+
-13%
-13%

$60,000

$319,000

$388,000

n.a.

$728,000

$xxx,xxx

49.0%

xx%

n.a.

n.a.

xx%

n.a.

120

New
+
-4%
-4%

$25,000

$272,000

$396,000

n.a.

$715,000

$xxx,xxx

67.9%

xx%

n.a.

n.a.

xx%

n.a.

797

New
+
-7%
-7%

$0

$48,000

$260,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
150%
150%

$40,000

$231,000

$515,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

55

New
+
-4%
-4%

$50,000

$93,000

$252,000

n.a.

$300,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

430

New
+
6%
6%

$25,000

$327,000

$462,000

n.a.

$1,128,000

$xxx,xxx

66.8%

xx%

n.a.

n.a.

xx%

n.a.

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Training 

Apricot Lane Boutique provides comprehensive training to ensure the success of its franchisees. The training process is multi-faceted and covers various aspects of operating a retail fashion business.

  1. Initial Training: Franchisees receive extensive initial training that includes both in-person and virtual components. This training covers essential areas such as store operations, customer service, merchandising, and using the Point of Sale (POS) system. The training is designed to equip franchisees with the skills necessary to run their boutique efficiently and effectively​.
  2. On-Site Training: Before the grand opening, franchisees receive hands-on training at their location. This includes assistance with store layout, visual merchandising, and final preparations for the opening. A professional merchandiser is sent to the boutique to provide support during this critical phase, ensuring that everything is set up perfectly and ready for customers​.
  3. Ongoing Support: Apricot Lane offers continuous support after the store opens. This includes regular webinars, best-practices meetings, and one-on-one coaching sessions to help franchisees optimize their operations. Franchisees also have access to a company-wide intranet, in-house marketing agency, and various merchandising tools, ensuring they stay updated with the latest trends and strategies​​.
  4. Seasonal Planning: The franchise provides seasonal planning sessions via video calls, where franchisees can learn about upcoming trends, share ideas, and collaborate with other store owners. This helps in strategic planning and maximizing business opportunities throughout the year​​.

Territory Protection

Apricot Lane Boutique offers territory protection to its franchisees, ensuring that each franchisee has a defined area where no other Apricot Lane boutiques will operate. This exclusivity helps franchise owners build a loyal customer base without the concern of competition from another franchisee in close proximity, fostering a stable business environment​.

The franchise agreement details the specifics of the territory protection, typically based on geographic parameters and market potential.

This strategic approach not only safeguards the interests of the franchisees but also maintains the brand's reputation and market presence in different regions, contributing to the overall success of the Apricot Lane Boutique network​​.

Competitors

Pearce Bespoke

Pearce Bespoke offers custom clothing services, providing personalized tailoring for clients. Franchisees are supported with marketing, training, and operational tools to grow their custom apparel business.

Franchisees

?

46
+
4500%
4500%
Investment

?

$43,000 - $128,000
Retail
Fashion

Clothes Mentor

Clothes Mentor is a resale franchise specializing in high-quality, gently used women’s clothing, shoes, and accessories, offering stylish, affordable fashion with an emphasis on sustainability.

Franchisees

?

120
+
-4%
-4%
Investment

?

$272,000 - $396,000
Retail
Fashion

Uptown Cheapskate

Resale fashion franchise offering trendy, gently used clothing and accessories at affordable prices, providing a sustainable and budget-friendly shopping experience.

Franchisees

?

129
+
30%
30%
Investment

?

$328,000 - $597,000
Retail
Fashion

Style Encore

Women's clothing and accessories resale franchise offering high-quality, gently used fashion items at affordable prices.

Franchisees

?

69
+
-3%
-3%
Investment

?

$323,000 - $449,000
Retail
Fashion

Socks & Bottoms

Socks & Bottoms offers a wide range of socks and underwear for men, women, and children, providing comfortable and stylish options for everyday wear.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$193,000 - $271,000
Retail
Fashion

Scout & Molly's

Scout & Molly's offers women's boutique fashion and accessories, providing trendy and curated selections for individuals seeking unique style options.

Franchisees

?

20
+
-13%
-13%
Investment

?

$319,000 - $388,000
Retail
Fashion
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