SmartStyle Franchise FDD, Costs & Fees (2025)

Hair salon franchise located within Walmart stores, providing affordable haircuts, styling, and salon services in a convenient setting.

Established in 1996, SmartStyle is a full-service hair salon franchise strategically located within Walmart stores across the United States, Canada, and Puerto Rico. This unique placement offers customers easy access to a variety of hair services, including haircuts, styling, coloring, perms, and waxing, all in a welcoming and relaxing environment.

SmartStyle is a part of the Regis Corporation family of brands, the world's largest and leading hair salon company. It began franchising in 2016, providing entrepreneurs with the opportunity to operate salons in high-traffic retail locations.

What sets SmartStyle apart is its commitment to quality and convenience. By offering professional hair care services at affordable prices within a major retail environment, SmartStyle caters to busy shoppers seeking efficient and accessible salon experiences.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee/Development Fee $39,500
Leasehold Improvements $60,000 - $120,000
Furniture, Fixtures, Equipment and Supplies $30,000 - $50,000
Construction Management Services Fee $5,500 - $7,500
Construction and Design Plan Review $500 - $1,000
Post Build Review $1,500 - $3,000
Professional Fees $6,000 - $12,000
Computer Software (Point of Sale System) $2,040
Computer Hardware/Installation and Onsite Training $1,876 - $2,418
Opening Inventory $10,000 - $15,000
Travel and Living Expenses during Orientation Training $0 - $5,500
Rent and Security Deposit $1,000 - $5,600
Grand Opening Advertising $5,000
Signs $6,000 - $12,000
Additional Funds – 3-6 Months $15,000 - $45,000
Total $183,916 - $325,558
Type of Expenditure Amount
Initial Franchise Fee/Development Fee $39,500
Leasehold Improvements $60,000 - $120,000
Furniture, Fixtures, Equipment and Supplies $30,000 - $50,000
Construction Management Services Fee $5,500 - $7,500
Construction and Design Plan Review $500 - $1,000
Post Build Review $1,500 - $3,000
Professional Fees $6,000 - $12,000
Computer Software (Point of Sale System) $2,040
Computer Hardware/Installation and Onsite Training $1,876 - $2,418
Opening Inventory $10,000 - $15,000
Travel and Living Expenses during Orientation Training $0 - $5,500
Rent and Security Deposit $1,000 - $5,600
Grand Opening Advertising $5,000
Signs $6,000 - $12,000
Additional Funds – 3-6 Months $15,000 - $45,000
Total $183,916 - $325,558

Franchise Disclosure Document

Competitors

Below are some of

SmartStyle

key competitors in the

Hair salon

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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1234

New
+
-18%
-18%

$39,500

$184,000

$326,000

n.a.

$248,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Number of units

Training

SmartStyle provides a comprehensive training program to ensure franchisees are well-equipped to operate their businesses effectively.

The franchisor delivers initial training to familiarize franchisees and their managerial staff with operational aspects, which must be successfully completed before the store can open.

This training is held either at a designated location, such as the corporate headquarters or an operating SmartStyle store, or virtually.

Additionally, SmartStyle may offer optional training sessions covering topics of its choice. These sessions are at the franchisee's expense, including fees for attendance and any related travel or accommodation costs. Such training is aimed at further enhancing the operational and managerial capabilities of the franchisees.

Territory Protection

SmartStyle does not provide territorial protection to its franchisees. While franchisees operate their stores in approved Walmart locations, the franchise agreement does not grant exclusivity within a geographic area.

This means other SmartStyle franchises or company-owned stores could potentially operate nearby, depending on the franchisor's discretion.The absence of territory protection allows SmartStyle to maintain flexibility in market expansion.

Franchisees are therefore encouraged to focus on service quality and customer satisfaction to remain competitive. This operational model ensures that all stores adhere to SmartStyle’s standards while addressing consumer demand in overlapping areas.

Competitors

Knockouts

Knockouts offers a unique sports-themed grooming experience for men, combining haircuts, shaves, and relaxation in a comfortable environment.

Franchisees

?

51
+
11%
11%
Investment

?

$245,000 - $388,000
Beauty
Hair salon

Scissors & Scotch Barbershop

Scissors & Scotch Barbershop offers grooming services for men, combining classic barbering with modern amenities and providing a full-service bar for relaxation.

Franchisees

?

16
+
23%
23%
Investment

?

$631,000 - $845,000

Lemon Tree Hair Salons

Lemon Tree Hair Salons is a family-focused hair salon franchise. Franchisees receive comprehensive training, marketing assistance, and ongoing support to run a successful salon business.

Franchisees

?

34
+
3%
3%
Investment

?

$179,000 - $271,000
Beauty
Hair salon

Primp and Blow

Primp and Blow offers blowout and styling services, providing a luxurious salon experience with professional hair care and makeup services for special occasions and everyday pampering.

Franchisees

?

12
+
33%
33%
Investment

?

$353,000 - $620,000
Beauty
Hair salon

Diesel Barbershop

Diesel Barbershop is a modern barbershop offering haircuts, shaves, and grooming services in a stylish and masculine environment, catering to men of all ages.

Franchisees

?

27
+
17%
17%
Investment

?

$361,000 - $503,000
Beauty
Hair salon

Sit Still Kid's Salon

Sit Still Kid's Salon offers haircuts and styling services specifically for children, providing a fun and stress-free experience in a kid-friendly environment.

Franchisees

?

24
+
300%
300%
Investment

?

$183,000 - $495,000
Beauty
Hair salon