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SmartStyle Franchise FDD, Costs & Fees (2026)

Hair salon franchise located within Walmart stores, providing affordable haircuts, styling, and salon services in a convenient setting.

KEY FRANCHISE STATS

Franchisees

?

1234
+
-18%
-18%
Franchise fee

?

$39,500
Investment

?

$184,000 - $326,000
Revenue (AUV)

?

Undisclosed

$248,000

+
n.a.
n.a.
Sign up to unlock

Established in 1996, SmartStyle is a full-service hair salon franchise strategically located within Walmart stores across the United States, Canada, and Puerto Rico. This unique placement offers customers easy access to a variety of hair services, including haircuts, styling, coloring, perms, and waxing, all in a welcoming and relaxing environment.

SmartStyle is a part of the Regis Corporation family of brands, the world's largest and leading hair salon company. It began franchising in 2016, providing entrepreneurs with the opportunity to operate salons in high-traffic retail locations.

What sets SmartStyle apart is its commitment to quality and convenience. By offering professional hair care services at affordable prices within a major retail environment, SmartStyle caters to busy shoppers seeking efficient and accessible salon experiences.

Initial investment

The initial investment required for a SmartStyle franchise is $184,000 - $326,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee/Development Fee $39,500
Leasehold Improvements $60,000 - $120,000
Furniture, Fixtures, Equipment and Supplies $30,000 - $50,000
Construction Management Services Fee $5,500 - $7,500
Construction and Design Plan Review $500 - $1,000
Post Build Review $1,500 - $3,000
Professional Fees $6,000 - $12,000
Computer Software (Point of Sale System) $2,040
Computer Hardware/Installation and Onsite Training $1,876 - $2,418
Opening Inventory $10,000 - $15,000
Travel and Living Expenses during Orientation Training $0 - $5,500
Rent and Security Deposit $1,000 - $5,600
Grand Opening Advertising $5,000
Signs $6,000 - $12,000
Additional Funds – 3-6 Months $15,000 - $45,000
Total $183,916 - $325,558

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Type of Expenditure Amount
Initial Franchise Fee/Development Fee $39,500
Leasehold Improvements $60,000 - $120,000
Furniture, Fixtures, Equipment and Supplies $30,000 - $50,000
Construction Management Services Fee $5,500 - $7,500
Construction and Design Plan Review $500 - $1,000
Post Build Review $1,500 - $3,000
Professional Fees $6,000 - $12,000
Computer Software (Point of Sale System) $2,040
Computer Hardware/Installation and Onsite Training $1,876 - $2,418
Opening Inventory $10,000 - $15,000
Travel and Living Expenses during Orientation Training $0 - $5,500
Rent and Security Deposit $1,000 - $5,600
Grand Opening Advertising $5,000
Signs $6,000 - $12,000
Additional Funds – 3-6 Months $15,000 - $45,000
Total $183,916 - $325,558

Franchise Disclosure Document

Below is SmartStyle's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

SmartStyle had 1235 total units in 2024, of which 1234 were franchised-owned and 1 company-owned.

Frequently Asked Questions

Competitors

Below are some of

SmartStyle

key competitors in the

Hair salon

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Unlock
EBITDA
Unlock

1234

New
+
-18%
-18%

4% to 5%

$184,000

-

$326,000

$248,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

SmartStyle provides a comprehensive training program to ensure franchisees are well-equipped to operate their businesses effectively.

The franchisor delivers initial training to familiarize franchisees and their managerial staff with operational aspects, which must be successfully completed before the store can open.

This training is held either at a designated location, such as the corporate headquarters or an operating SmartStyle store, or virtually.

Additionally, SmartStyle may offer optional training sessions covering topics of its choice. These sessions are at the franchisee's expense, including fees for attendance and any related travel or accommodation costs. Such training is aimed at further enhancing the operational and managerial capabilities of the franchisees.

Territory Protection

SmartStyle does not provide territorial protection to its franchisees. While franchisees operate their stores in approved Walmart locations, the franchise agreement does not grant exclusivity within a geographic area.

This means other SmartStyle franchises or company-owned stores could potentially operate nearby, depending on the franchisor's discretion.The absence of territory protection allows SmartStyle to maintain flexibility in market expansion.

Franchisees are therefore encouraged to focus on service quality and customer satisfaction to remain competitive. This operational model ensures that all stores adhere to SmartStyle’s standards while addressing consumer demand in overlapping areas.

Competitors

Below are some of SmartStyle's key competitors in the Hair salon sector.

Hair Saloon

Franchisees

?

11
+
-15%
-15%
Investment

?

$298,000 - $439,000
Revenue

?

Sign up to unlock
Undisclosed

$537,000

Hott Blow Dry and Beauty Lounge

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$272,000 - $393,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Xtension Envy

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$323,000 - $584,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Moxie Salon & Beauty Bar

Franchisees

?

20
+
43%
43%
Investment

?

$226,000 - $464,000
Revenue

?

Sign up to unlock
Undisclosed

$688,000

Dessange

Franchisees

?

2
+
0%
0%
Investment

?

$444,000 - $1,068,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Knockouts

Franchisees

?

51
+
11%
11%
Investment

?

$245,000 - $388,000
Revenue

?

Sign up to unlock
Undisclosed

$0

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