SmartStyle Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Franchisees

?

1234
+
-18%
-18%
Investment required

?

$184,000 - $326,000
Revenue (AUV)

?

$248,000
Undisclosed
Pro
+
n.a.
+
xx%
-xx%
n.a.
Initial franchise fee

?

$39,500
Royalty fees

?

4% to 5%
+
2.00%
Operating Profit

?

n.a.

Pro
Franchisees

?

1234
+
-18%
-18%
Investment required

?

$184,000 - $326,000
Franchise fee

?

$39,500
Royalty fees

?

4% to 5%
+
2.00%
Revenue (AUV)

?

$248,000
Undisclosed
Pro
+
n.a.
+
xx%
-xx%
n.a.
Operating Profit

?

n.a.

Pro

SmartStyle: Convenient, Affordable Hair Care Inside Walmart

Established in 1996, SmartStyle is a full-service hair salon franchise strategically located within Walmart stores across the United States, Canada, and Puerto Rico. This unique placement offers customers easy access to a variety of hair services, including haircuts, styling, coloring, perms, and waxing, all in a welcoming and relaxing environment.

SmartStyle is a part of the Regis Corporation family of brands, the world's largest and leading hair salon company.It began franchising in 2016, providing entrepreneurs with the opportunity to operate salons in high-traffic retail locations.

What sets SmartStyle apart is its commitment to quality and convenience. By offering professional hair care services at affordable prices within a major retail environment, SmartStyle caters to busy shoppers seeking efficient and accessible salon experiences. This strategic integration within Walmart stores enhances customer convenience and positions SmartStyle as a leader in the value-priced salon industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee/Development Fee $39,500
Leasehold Improvements $60,000 - $120,000
Furniture, Fixtures, Equipment and Supplies $30,000 - $50,000
Construction Management Services Fee $5,500 - $7,500
Construction and Design Plan Review $500 - $1,000
Post Build Review $1,500 - $3,000
Professional Fees $6,000 - $12,000
Computer Software (Point of Sale System) $2,040
Computer Hardware/Installation and Onsite Training $1,876 - $2,418
Opening Inventory $10,000 - $15,000
Travel and Living Expenses during Orientation Training $0 - $5,500
Rent and Security Deposit $1,000 - $5,600
Grand Opening Advertising $5,000
Signs $6,000 - $12,000
Additional Funds – 3-6 Months $15,000 - $45,000
Total $183,916 - $325,558

Franchise Disclosure Document

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Competitors

Franchise
Franchisees
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

1234

+
-18%
-18%
No growth
New

$39,500

$184,000

-

$326,000

n.a.

$248,000

Pro

n.a.

Pro

n.a.

Pro

Beauty

Training

SmartStyle provides a comprehensive training program to ensure franchisees are well-equipped to operate their businesses effectively.

The franchisor delivers initial training to familiarize franchisees and their managerial staff with operational aspects, which must be successfully completed before the store can open.

This training is held either at a designated location, such as the corporate headquarters or an operating SmartStyle store, or virtually.

Additionally, SmartStyle may offer optional training sessions covering topics of its choice. These sessions are at the franchisee's expense, including fees for attendance and any related travel or accommodation costs. Such training is aimed at further enhancing the operational and managerial capabilities of the franchisees.

Territory Protection

SmartStyle does not provide territorial protection to its franchisees. While franchisees operate their stores in approved Walmart locations, the franchise agreement does not grant exclusivity within a geographic area.

This means other SmartStyle franchises or company-owned stores could potentially operate nearby, depending on the franchisor's discretion.The absence of territory protection allows SmartStyle to maintain flexibility in market expansion.

Franchisees are therefore encouraged to focus on service quality and customer satisfaction to remain competitive. This operational model ensures that all stores adhere to SmartStyle’s standards while addressing consumer demand in overlapping areas.

Number of units

2024
Franchised units

1503

1473

1234

Company-owned units

23

1

1

Total units

1526

1474

1235

Competitors

Knockouts

Investment required
$245,000
-
$388,000
Franchisees
51
+
11%
11%

Scissors & Scotch Barbershop

Investment required
$631,000
-
$845,000
Franchisees
16
+
23%
23%

Lemon Tree Hair Salons

Investment required
$179,000
-
$271,000
Franchisees
34
+
3%
3%

Sit Still Kid's Salon

Investment required
$125,000
-
$401,000
Franchisees
17
+
750%
750%

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