Established in 1996, SmartStyle is a full-service hair salon franchise strategically located within Walmart stores across the United States, Canada, and Puerto Rico. This unique placement offers customers easy access to a variety of hair services, including haircuts, styling, coloring, perms, and waxing, all in a welcoming and relaxing environment.

SmartStyle is a part of the Regis Corporation family of brands, the world's largest and leading hair salon company. It began franchising in 2016, providing entrepreneurs with the opportunity to operate salons in high-traffic retail locations.

What sets SmartStyle apart is its commitment to quality and convenience. By offering professional hair care services at affordable prices within a major retail environment, SmartStyle caters to busy shoppers seeking efficient and accessible salon experiences.

Training

SmartStyle provides a comprehensive training program to ensure franchisees are well-equipped to operate their businesses effectively.

The franchisor delivers initial training to familiarize franchisees and their managerial staff with operational aspects, which must be successfully completed before the store can open.

This training is held either at a designated location, such as the corporate headquarters or an operating SmartStyle store, or virtually.

Additionally, SmartStyle may offer optional training sessions covering topics of its choice. These sessions are at the franchisee's expense, including fees for attendance and any related travel or accommodation costs. Such training is aimed at further enhancing the operational and managerial capabilities of the franchisees.

‍Territory Protection

SmartStyle does not provide territorial protection to its franchisees. While franchisees operate their stores in approved Walmart locations, the franchise agreement does not grant exclusivity within a geographic area.

This means other SmartStyle franchises or company-owned stores could potentially operate nearby, depending on the franchisor's discretion.The absence of territory protection allows SmartStyle to maintain flexibility in market expansion.

Franchisees are therefore encouraged to focus on service quality and customer satisfaction to remain competitive. This operational model ensures that all stores adhere to SmartStyle’s standards while addressing consumer demand in overlapping areas.