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Pearle Vision Franchise FDD, Costs & Fees (2026)

Pearle Vision is an optical franchise offering comprehensive eye care services, including eyeglasses, contact lenses, and vision health assessments.

KEY FRANCHISE STATS

Franchisees

?

441
+
-2%
-2%
Franchise fee

?

$30,000
Investment

?

$699,000 - $1,337,000
Revenue (AUV)

?

Undisclosed

$1,213,000

+
19.4%
19.4%
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Founded in 1961 by Dr. Stanley Pearle in Savannah, Georgia, Pearle Vision has grown into a trusted household name in eye care. With over 400 locally owned and operated EyeCare Centers across North America, the company remains dedicated to providing personalized eye care services.

Pearle Vision offers comprehensive eye exams, an extensive selection of designer frames, and on-site prescription lens services. This commitment to convenience and quality sets it apart from competitors, ensuring patients receive attentive care from the exam room to the retail floor.

Staying true to Dr. Pearle's vision, Pearle Vision combines state-of-the-art technology with a personal touch, fostering a neighborhood eye care experience that prioritizes patient satisfaction and eye health.

Initial investment

The initial investment required for a Pearle Vision franchise is $699,000 - $1,337,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fees – New Licensed Operator $30,000
A&E Fees $22,850
Construction $338,000 – $477,309
Signage, Fixtures, Furniture and Décor $93,700 – $152,000
Equipment $61,550 – $308,962
Inventory $33,000 – $105,000
Point of Sale and Computer System $12,215 – $22,581
Grand Opening Advertising $15,000
Real Estate $14,553 – $21,289
Training Expenses $2,000 – $5,000
Security Deposits $1,300 – $15,000
Insurance $13,000 – $25,000
Additional Funds $62,296 – $136,863
TOTALS FOR NEW STORES – New Licensed Operator $699,464 – $1,336,854

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Type of Expenditure Amount
Initial Franchise Fees – New Licensed Operator $30,000
A&E Fees $22,850
Construction $338,000 – $477,309
Signage, Fixtures, Furniture and Décor $93,700 – $152,000
Equipment $61,550 – $308,962
Inventory $33,000 – $105,000
Point of Sale and Computer System $12,215 – $22,581
Grand Opening Advertising $15,000
Real Estate $14,553 – $21,289
Training Expenses $2,000 – $5,000
Security Deposits $1,300 – $15,000
Insurance $13,000 – $25,000
Additional Funds $62,296 – $136,863
TOTALS FOR NEW STORES – New Licensed Operator $699,464 – $1,336,854

Franchise Disclosure Document

Below is Pearle Vision's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Pearle Vision had 500 total units in 2025, of which 441 were franchised-owned and 59 company-owned.

Competitors

Below are some of

Pearle Vision

key competitors in the

Eye Care

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

441

New
+
-2%
-2%

7.00%

$699,000

-

$1,337,000

$1,213,000

n.a.

$xxx,xxx

18.2%

xx%

n.a.

Training

Pearle Vision provides comprehensive training to its franchisees to ensure successful operation of their EyeCare Centers. This includes a blended training approach covering subject-centered, objective-centered, experience-centered, and opportunity-centered methodologies.

The training consists of virtual classroom instruction, on-the-job experiences in EyeCare Centers, and comprehensive web-based training curricula. These programs include both mandatory and optional training components to offer a customized learning experience.

Franchisees participate in the Franchisee Onboarding training program before opening their EyeCare Centers. This program typically takes place in selected EyeCare Centers or virtual classrooms.

The onboarding process also includes a Focus on Success Onboarding e-learning series, customizable based on the franchisee’s experience, and covers areas such as team management, product knowledge, inventory planning, and patient experience.

Additionally, franchisees complete hands-on training sessions (Session One and Two) of up to five and a half days each in an EyeCare Center.

Territory Protection

Pearle Vision does not grant exclusive territories to its franchisees, which means that franchisees may face competition from other Pearle Vision franchisees, company-owned outlets, or other distribution channels managed by the franchisor.

Franchisees are authorized to operate at a specific approved location as outlined in their franchise agreement, but they are not guaranteed territorial exclusivity for that area. This policy ensures that the franchisor retains flexibility in expanding its brand presence.

While Pearle Vision may consider geographic boundaries for establishing new franchises, the decision to grant a location is at the sole discretion of the franchisor.

Frequently Asked Questions

Competitors

Below are some of Pearle Vision's key competitors in the Eye Care sector.

Vision Source

Franchisees

?

3007
+
1%
1%
Investment

?

$100,000 - $450,000
Revenue

?

Upgrade

Pearle Vision

Franchisees

?

441
+
-2%
-2%
Investment

?

$699,000 - $1,337,000
Revenue

?

Upgrade

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