Founded in 1985 by William H. Mair in Mississauga, Ontario, Metal Supermarkets identified a niche market by supplying small quantities of metal without minimum order requirements. This customer-centric approach has propelled the company to become the world's largest small-quantity metal supplier, serving over 250,000 customers across various industries.
Headquartered in Toronto, Ontario, Metal Supermarkets began franchising in 1987, expanding its footprint across Canada, the United States, and the United Kingdom. As of 2023, the company operates over 125 brick-and-mortar stores, offering a vast selection of metals—including steel, aluminum, copper, and brass—in various shapes and sizes, all cut to customer specifications.
What sets Metal Supermarkets apart is its commitment to speed, variety, and convenience. Customers benefit from immediate access to a wide range of metals, precise cutting services, and no minimum order size, making it an invaluable resource for businesses and individuals alike.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Metal Supermarkets provides comprehensive training for its franchisees to ensure they are well-prepared for operations. This training includes an Initial Training Program designed for the franchisee, the Operating Principal, and the Manager.
This program covers essential topics and must be completed to the franchisor's satisfaction. Additionally, they offer ongoing guidance through their Operations Manual, webinars, and consultations.
They also provide access to an online university featuring courses on customer service, brand meaning, equipment operation, and safety. Furthermore, periodic training programs and updates to operational procedures are made available to franchisees as deemed necessary by the franchisor.
Metal Supermarkets provides its franchisees with a "Protected Area" to support business operations. This Protected Area is designated in the Franchise Agreement and ensures that no other Metal Supermarkets franchise or company-operated store will be established within it during the agreement's term.
The Protected Area is defined based on geographic and market criteria, such as a sufficient number of manufacturing facilities and potential customers. While the Protected Area offers a degree of exclusivity, Metal Supermarkets retains certain rights outside of this defined region.
The franchise agreement specifies that beyond the Protected Area, the franchisor may operate or establish other businesses, including competitive ones. This framework balances territorial protection for franchisees while allowing flexibility for the franchisor’s overall operations.
Below are some of
Metal Supermarkets
key competitors in the
Hardware
sector.
92
$44,500
$351,000
$613,000
n.a.
$1,749,000
$xxx,xxx
51.1%
n.a.
n.a.
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