Drybar Franchise FDD, Costs & Fees (2025)

Drybar is a salon franchise that focuses solely on blowouts, offering professional hairstyling services with a specialization in blow-drying techniques, providing a quick and convenient option for achieving styled hair.

Drybar is a pioneering franchise that has transformed the beauty industry with its focus on professional blowouts, offering a distinctive and enjoyable experience for its clients.

Launched in 2010 by Alli Webb in Brentwood, California, Drybar has swiftly established itself as a leading name in the haircare industry. The franchise began offering franchising opportunities in 2012, enabling entrepreneurs to join its journey of growth and success.

At Drybar, clients can select from a variety of blowout styles, each whimsically named after a cocktail, such as "The Mai Tai" for beachy waves or "The Cosmo" for voluminous curls.

The franchise emphasizes creating a comfortable and luxurious setting where customers can unwind and savor their blowout experience. Drybar's distinctive feature is its exclusive concentration on blowouts, ensuring top-notch quality and consistently exceptional results in this specialized service.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000
Real Property, Utility, and Other Security Deposits $1,500 – $9,000
Leasehold Improvements (net of landlord tenant allowances) $81,500 – $493,500
Cabinetry, Millwork, Furniture, and Décor $66,000 – $130,500
Initial Opening Package $50,000 – $55,000
Initial Software Set-Up and Technology Fees $2,124
Computer System & Other A/V Technology $22,000 – $33,000
Training Program and Other Training Expenses $9,600 – $11,000
Architect, Engineer, Drawings $8,300 – $23,000
Grand Opening Spend Requirement $20,000
Signage and Graphics $6,800 – $24,000
Office and Business Supplies $3,300 – $8,720
Business Licenses and Permits $525 – $17,325
Insurance (Initial 20% Payment) $1,350 – $1,550
Professional Fees $1,980 – $13,530
Additional Funds (three months) $85,000 – $137,000
Total Estimated Initial Investment $409,979 – $1,029,249
Type of Expenditure Amount
Initial Franchise Fee $50,000
Real Property, Utility, and Other Security Deposits $1,500 – $9,000
Leasehold Improvements (net of landlord tenant allowances) $81,500 – $493,500
Cabinetry, Millwork, Furniture, and Décor $66,000 – $130,500
Initial Opening Package $50,000 – $55,000
Initial Software Set-Up and Technology Fees $2,124
Computer System & Other A/V Technology $22,000 – $33,000
Training Program and Other Training Expenses $9,600 – $11,000
Architect, Engineer, Drawings $8,300 – $23,000
Grand Opening Spend Requirement $20,000
Signage and Graphics $6,800 – $24,000
Office and Business Supplies $3,300 – $8,720
Business Licenses and Permits $525 – $17,325
Insurance (Initial 20% Payment) $1,350 – $1,550
Professional Fees $1,980 – $13,530
Additional Funds (three months) $85,000 – $137,000
Total Estimated Initial Investment $409,979 – $1,029,249

Franchise Disclosure Document

Number of units

Training 

Drybar offers an extensive training program for its franchisees, covering all essential aspects for successfully running a franchise:

Initial Training Program
Franchisees, their Operating Partner, and Designated Manager must attend and complete the initial training program before opening their shop. This program, typically scheduled alongside the Shop Educator Program, starts about ten weeks before the shop's opening.

Site Selection Assistance
The franchisor provides guidelines and counseling to assist franchisees in choosing an ideal location for their shop.

Additional Training and Seminars
Drybar may offer extra training programs, seminars, conferences, and events, which might require additional fees from the franchisees.

Manager Training Program
A manager training program is available for franchisees, with a current fee of $500 per day per attendee, plus additional costs.

Territory Protection

The Drybar franchise provides territory protection to its franchisees within a designated "Protected Area," generally defined as a 1.5-mile radius around the franchised business. 

Within this zone, the franchisor commits not to establish or operate other Drybar locations, as long as the franchisee complies with the franchise agreement. However, this protection is limited to the specified Protected Area and does not confer exclusivity beyond it.

Franchisees have the right to choose their shop location within a designated non-exclusive "Search Territory." This right is solely for identifying a potential shop site and does not grant exclusive territorial rights beyond this purpose.

Competitors

Below are some of

Drybar

key competitors in the

Hair salon

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

176

New
+
18%
18%

$50,000

$410,000

$1,029,000

n.a.

$780,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Moxie Salon & Beauty Bar

Moxie Salon & Beauty Bar is a salon franchise offering hair and beauty services in a modern, boutique setting, serving fashion-forward adults seeking affordable luxury, and known for bold decor, strong brand identity and full franchisee support.

Franchisees

?

20
+
43%
43%
Investment

?

$226,000 - $464,000
Beauty
Hair salon

Dessange

Dessange is a beauty-service franchise offering upscale hair, beauty and spa treatments, serving style-conscious clients, and known for premium ambiance, brand heritage and standardized franchise operations.

Franchisees

?

2
+
0%
0%
Investment

?

$444,000 - $1,068,000
Beauty
Hair salon

Knockouts

Knockouts offers a unique sports-themed grooming experience for men, combining haircuts, shaves, and relaxation in a comfortable environment.

Franchisees

?

51
+
11%
11%
Investment

?

$245,000 - $388,000
Beauty
Hair salon

Scissors & Scotch Barbershop

Scissors & Scotch Barbershop offers grooming services for men, combining classic barbering with modern amenities and providing a full-service bar for relaxation.

Franchisees

?

16
+
23%
23%
Investment

?

$631,000 - $845,000

Lemon Tree Hair Salons

Lemon Tree Hair Salons is a family-focused hair salon franchise. Franchisees receive comprehensive training, marketing assistance, and ongoing support to run a successful salon business.

Franchisees

?

34
+
3%
3%
Investment

?

$179,000 - $271,000
Beauty
Hair salon

Primp and Blow

Primp and Blow offers blowout and styling services, providing a luxurious salon experience with professional hair care and makeup services for special occasions and everyday pampering.

Franchisees

?

12
+
33%
33%
Investment

?

$353,000 - $620,000
Beauty
Hair salon