Diesel Barbershop: Redefining the Men’s Grooming Experience

Diesel Barbershop is a cutting-edge men’s grooming franchise that merges classic barbershop traditions with a modern, masculine vibe. Established in 2011 in San Antonio, Texas, the brand has grown to more than 32 locations across the U.S., including in Texas, Georgia, Nevada, and Pennsylvania.

With its headquarters in San Antonio, Diesel Barbershop began franchising in 2017, focusing on delivering a one-of-a-kind grooming experience. The concept blends top-notch barber services with a laid-back “man cave” atmosphere designed for today’s male clientele.

The franchise offers a wide range of services, such as haircuts, straight razor shaves, beard trims, hair coloring, and even shoulder massages. While getting groomed, customers can catch a game on TV, play video games, or enjoy a craft beer or soda.

What sets Diesel Barbershop apart is its commitment to creating a relaxed and masculine space, steering clear of the usual salon feel. This unique environment appeals to men who want to unwind, get top-tier grooming services, and bond over shared interests like sports and gaming.

Training

Diesel Barbershop provides its franchisees with a comprehensive training framework to ensure successful operation of their business. Here’s an overview of the key training programs:

1. Initial Training Program
   This program includes in-person and virtual sessions covering the Diesel Barbershop system, methods, and techniques. It is offered tuition-free for the franchisee and up to four additional personnel, covering phases like Owner/Operating Principal Training, Designated Manager Training, and On-Site Assistance at the business location.
2. Additional and Refresher Training
   Franchisees and their management may be required to attend up to five days of additional or refresher training each year. This training helps reinforce operational standards and can also be requested by the franchisee or provided on-site, with applicable fees.
3. Remedial Training
   If the franchisor identifies operational issues or non-compliance, the franchisee and designated staff must complete up to five additional days of remedial training. This training is tailored to correct specific deficiencies and may take place at the franchisor’s facility, the franchise location, or another designated site.
4. Brand Conferences and Seminars
   Diesel Barbershop may hold annual brand conferences and other optional or mandatory seminars. Attendance is required for the franchisee and Operating Principal, and the franchisee bears all associated costs.
5. Training for New or Replacement Staff
   New Operating Principals, Designated Managers, or replacement personnel must attend and satisfactorily complete the Initial Training Program. The franchisee pays the current training fees for these individuals to ensure they meet the brand’s operational standards.

Territory Protection

Diesel Barbershop grants each franchisee a designated territory around their approved location, within which no other Diesel Barbershop using the same proprietary marks will be established.

However, this does not grant an exclusive territory, as the franchisor reserves the right to compete through other channels, including company-owned stores and nontraditional sites. Franchisees are also allowed to serve customers from outside their designated territory if those customers approach them directly.

Franchisees may not actively solicit customers in other territories without prior written consent from the franchisor, especially where those areas are already granted to other franchisees. The franchisor maintains broad rights to market, sell, and license its brand and products outside the designated territories, including through digital marketing and alternative distribution channels.