Diesel Barbershop Franchise FDD, Costs & Fees (2026)

Diesel Barbershop is a modern barbershop offering haircuts, shaves, and grooming services in a stylish and masculine environment, catering to men of all ages.

KEY FRANCHISE STATS

Franchisees

17%

Franchise fee

$45,000

Investment

$361,000 - $503,000

Revenue (AUV)

$329,000

6.0%

Diesel Barbershop is a cutting-edge men’s grooming franchise that merges classic barbershop traditions with a modern, masculine vibe. Established in 2011 in San Antonio, Texas, the brand has grown to more than 32 locations across the U.S., including in Texas, Georgia, Nevada, and Pennsylvania.

With its headquarters in San Antonio, Diesel Barbershop began franchising in 2017, focusing on delivering a one-of-a-kind grooming experience. The concept blends top-notch barber services with a laid-back “man cave” atmosphere designed for today’s male clientele.

The franchise offers a wide range of services, such as haircuts, straight razor shaves, beard trims, hair coloring, and even shoulder massages. While getting groomed, customers can catch a game on TV, play video games, or enjoy a craft beer or soda.

What sets Diesel Barbershop apart is its commitment to creating a relaxed and masculine space, steering clear of the usual salon feel. This unique environment appeals to men who want to unwind, get top-tier grooming services, and bond over shared interests like sports and gaming.

Initial investment

The initial investment required for a Diesel Barbershop franchise is $361,000 - $503,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$45,000 – $45,000
Technology Fees for the First 11 Months	$3,300 – $3,300
Architectural Fees	$8,500 – $10,000
Leasehold Improvements	$129,000 – $214,000
Security, Utility Deposits, Insurance, First Month’s Rent	$8,000 – $10,000
Equipment, FF&E and Signage	$95,000 – $125,000
Computer System and AV Package	$20,000 – $37,000
POS System Fee for Three Months	$750 – $750
Initial Barber Supplies and Inventory	$16,000 – $21,000
Initial Marketing Spend	$5,000 – $5,000
Legal Fees	$3,000 – $3,000
Training Expenses, Travel and Living	$2,000 – $4,000
Additional Funds (Three Months)	$25,000 – $25,000
Total	$360,550 – $503,050

Type of Expenditure	Amount
Initial Franchise Fee	$45,000 – $45,000
Technology Fees for the First 11 Months	$3,300 – $3,300
Architectural Fees	$8,500 – $10,000
Leasehold Improvements	$129,000 – $214,000
Security, Utility Deposits, Insurance, First Month’s Rent	$8,000 – $10,000
Equipment, FF&E and Signage	$95,000 – $125,000
Computer System and AV Package	$20,000 – $37,000
POS System Fee for Three Months	$750 – $750
Initial Barber Supplies and Inventory	$16,000 – $21,000
Initial Marketing Spend	$5,000 – $5,000
Legal Fees	$3,000 – $3,000
Training Expenses, Travel and Living	$2,000 – $4,000
Additional Funds (Three Months)	$25,000 – $25,000
Total	$360,550 – $503,050

Franchise Disclosure Document

Below is Diesel Barbershop's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Diesel Barbershop had 31 total units in 2025, of which 27 were franchised-owned and 4 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Diesel Barbershop

key competitors in the

Hair salon

sector.

Franchise

Upgrade

New

17%

7.50%

$361,000

$503,000

$329,000

n.a.

Moxie Salon & Beauty Bar

$200K - $500K

New

43%

6.00%

$226,000

$464,000

$688,000

n.a.

Fantastic Sam's

$100K - $200K

565

New

-19%

6.00%

$169,000

$301,000

$316,000

n.a.

V's Barbershop

$200K - $500K

New

3.5% - 6%

$265,000

$631,000

$508,000

n.a.

Sport Clips

$200K - $500K

1754

New

-2%

6.00%

$289,000

$475,000

$419,000

19.0%

Snip-its

$200K - $500K

New

-7%

5% - 6%

$200,000

$361,000

$266,000

17.2%

Cookie Cutters Haircuts for Kids

$100K - $200K

115

New

5.00%

$118,000

$365,000

$302,000

24.3%

Training

Diesel Barbershop provides its franchisees with a comprehensive training framework to ensure successful operation of their business. Here’s an overview of the key training programs:

Initial Training Program
This program includes in-person and virtual sessions covering the Diesel Barbershop system, methods, and techniques. It is offered tuition-free for the franchisee and up to four additional personnel, covering phases like Owner/Operating Principal Training, Designated Manager Training, and On-Site Assistance at the business location.
Additional and Refresher Training
Franchisees and their management may be required to attend up to five days of additional or refresher training each year. This training helps reinforce operational standards and can also be requested by the franchisee or provided on-site, with applicable fees.
Remedial Training
If the franchisor identifies operational issues or non-compliance, the franchisee and designated staff must complete up to five additional days of remedial training. This training is tailored to correct specific deficiencies and may take place at the franchisor’s facility, the franchise location, or another designated site.

Territory Protection

Diesel Barbershop grants each franchisee a designated territory around their approved location, within which no other Diesel Barbershop using the same proprietary marks will be established.

However, this does not grant an exclusive territory, as the franchisor reserves the right to compete through other channels, including company-owned stores and nontraditional sites. Franchisees are also allowed to serve customers from outside their designated territory if those customers approach them directly.

Franchisees may not actively solicit customers in other territories without prior written consent from the franchisor, especially where those areas are already granted to other franchisees. The franchisor maintains broad rights to market, sell, and license its brand and products outside the designated territories, including through digital marketing and alternative distribution channels.