Diesel Barbershop is a cutting-edge men’s grooming franchise that merges classic barbershop traditions with a modern, masculine vibe. Established in 2011 in San Antonio, Texas, the brand has grown to more than 32 locations across the U.S., including in Texas, Georgia, Nevada, and Pennsylvania.
With its headquarters in San Antonio, Diesel Barbershop began franchising in 2017, focusing on delivering a one-of-a-kind grooming experience. The concept blends top-notch barber services with a laid-back “man cave” atmosphere designed for today’s male clientele.
The franchise offers a wide range of services, such as haircuts, straight razor shaves, beard trims, hair coloring, and even shoulder massages. While getting groomed, customers can catch a game on TV, play video games, or enjoy a craft beer or soda.
What sets Diesel Barbershop apart is its commitment to creating a relaxed and masculine space, steering clear of the usual salon feel. This unique environment appeals to men who want to unwind, get top-tier grooming services, and bond over shared interests like sports and gaming.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Diesel Barbershop
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Diesel Barbershop provides its franchisees with a comprehensive training framework to ensure successful operation of their business. Here’s an overview of the key training programs:
Diesel Barbershop grants each franchisee a designated territory around their approved location, within which no other Diesel Barbershop using the same proprietary marks will be established.
However, this does not grant an exclusive territory, as the franchisor reserves the right to compete through other channels, including company-owned stores and nontraditional sites. Franchisees are also allowed to serve customers from outside their designated territory if those customers approach them directly.
Franchisees may not actively solicit customers in other territories without prior written consent from the franchisor, especially where those areas are already granted to other franchisees. The franchisor maintains broad rights to market, sell, and license its brand and products outside the designated territories, including through digital marketing and alternative distribution channels.
Knockouts offers a unique sports-themed grooming experience for men, combining haircuts, shaves, and relaxation in a comfortable environment.
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Scissors & Scotch Barbershop offers grooming services for men, combining classic barbering with modern amenities and providing a full-service bar for relaxation.
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Lemon Tree Hair Salons is a family-focused hair salon franchise. Franchisees receive comprehensive training, marketing assistance, and ongoing support to run a successful salon business.
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Primp and Blow offers blowout and styling services, providing a luxurious salon experience with professional hair care and makeup services for special occasions and everyday pampering.
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Diesel Barbershop is a modern barbershop offering haircuts, shaves, and grooming services in a stylish and masculine environment, catering to men of all ages.
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Sit Still Kid's Salon offers haircuts and styling services specifically for children, providing a fun and stress-free experience in a kid-friendly environment.
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