Big Chicken, a fast-casual restaurant chain specializing in chicken sandwiches, tenders, and shakes, was founded in October 2018 in Las Vegas, Nevada. The brand was established by NBA Hall of Famer Shaquille O'Neal, in partnership with JRS Hospitality and Authentic Brands Group. Big Chicken's headquarters are located in Las Vegas.
The franchise began its expansion in August 2021, launching a strategic franchising program aimed at partnering with skilled restaurant owner/operator groups. This initiative has led to the development of over 150 locations in its franchise pipeline, with restaurants operating in various U.S. cities and on Carnival Cruise ships.
Big Chicken differentiates itself by offering a menu that fuses O'Neal's home-cooked childhood favorites with bold flavors, uniquely crafted by accomplished Las Vegas chef Matt Silverman.
The menu features items named after important figures in O'Neal's life, such as the "Uncle Jerome" sandwich, adding a personal touch to the dining experience. This distinctive approach, combined with the star power of Shaquille O'Neal, sets Big Chicken apart in the competitive fast-casual dining market.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Big Chicken provides several structured training programs for its franchisees, which are detailed below:
Big Chicken offers limited territorial protection to its franchisees through designated "Protected Areas" or "Development Territories." Within these boundaries, the franchisor agrees not to open or license others to open a competing Big Chicken restaurant.
However, this protection excludes certain scenarios, such as non-traditional venues, and does not guarantee exclusivity over all forms of competition.
Franchisees should note that territorial designations do not prevent the franchisor or its affiliates from engaging in activities like marketing or establishing other types of operations within the region.
KEY FRANCHISE STATS
All you need to know about this franchise
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