Understanding the Franchise Disclosure Document (FDD)

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December 16, 2025

Key Legal & Regulatory Concepts

The Franchise Disclosure Document (FDD) is the central legal document in U.S. franchising. It outlines the franchisor’s background, the franchise system, fees, obligations, financial performance data (if provided), and all legal terms a prospective buyer must review before signing a franchise agreement.

Every franchisor operating in the United States must provide an FDD at least 14 days before a franchisee signs any agreement or pays any money. It is designed to ensure transparency and give buyers a clear understanding of what they are joining.

What the FDD Contains

The FDD is organized into 23 sections, known as “Items.” Each Item covers a specific aspect of the franchise system. While not every Item is equally important for every buyer, all provide essential context and must be reviewed carefully.

Below is an overview of the most relevant Items.

Key Items to Focus On

Item 1 – The Franchisor and Its Affiliates

Explains the company’s history, parent entities, related businesses, and how long it has operated the franchise system.

Item 2 – Business Experience

Lists the leadership team and their professional backgrounds. Strong experience can signal operational credibility.

Item 3 – Litigation

Discloses past and ongoing lawsuits involving the franchisor. Frequent disputes or franchisee claims can indicate structural issues.

Item 4 – Bankruptcy

Details any previous bankruptcies involving the franchisor or executives.

Item 5 – Initial Fees

Outlines the upfront costs to join the system, including franchise fees, training fees, or territory fees.

Item 6 – Other Fees

Summarizes ongoing financial obligations such as royalties, marketing contributions, technology fees, renewal fees, and transfer fees.

Item 7 – Estimated Initial Investment

Provides a complete breakdown of the total startup costs—build-out, equipment, insurance, working capital, and other expenses required to open.

Item 8 – Restrictions on Sources of Products and Services

Explains which suppliers are approved or mandatory and whether the franchisor receives revenue from those vendors.

Item 9 – Franchisee’s Obligations

Lists the operational responsibilities of the franchisee, from training to compliance, financial reporting, and local marketing.

Item 11 – Franchisor’s Assistance, Advertising & Training

Details what the franchisor provides before opening and over the long term, including training programs, technology systems, field support, and marketing.

Item 12 – Territory

Specifies whether your territory is exclusive, protected, or subject to competition from other franchisees or corporate locations.

Item 13 & 14 – Trademarks and Patents

Covers intellectual property protections and potential risks.

Item 15 – Obligations of Owners

Defines requirements for franchise owners, including minimum involvement levels, background checks, or required approvals.

Item 17 – Renewal, Termination & Transfer

Summarizes the conditions under which the agreement can be renewed, ended, or transferred to another buyer.

Item 19 – Financial Performance Representations (FPR)

One of the most important sections.
The franchisor may choose to disclose historical financial results such as:

  • Average unit revenue
  • Median performance
  • Gross profit
  • EBITDA or margins
  • Cost structure

If the franchisor does not include an Item 19, they are not permitted to share any performance data outside the FDD.

Item 20 – Outlets and Franchisee Status

Shows the number of franchise and corporate locations opened, closed, or transferred over the last three years. Strong growth and low turnover are positive indicators.

Why the FDD Matters

The FDD is the most reliable source of information when evaluating a franchise. It gives clear visibility into:

  • Total expected investment
  • Strength of leadership
  • Litigation history
  • Franchisee satisfaction signals (turnover, closures, transfers)
  • The system’s financial performance (if disclosed)
  • Long-term obligations and restrictions

This document helps reduce information asymmetry between franchisor and franchisee and allows prospective buyers to make informed decisions.

How to Review the FDD Effectively

1. Read it in full

Even familiar brands may have complex requirements or obligations that only appear in specific Items.

2. Compare key financial Items

Items 5, 6, 7, and 19 are central to understanding the financial model.

3. Speak with existing franchisees

Use the Item 20 list to contact current operators and ask about real performance, support quality, and operational challenges.

4. Consult a franchise attorney

An experienced attorney can highlight clauses affecting territory rights, renewal terms, or fees that are easily overlooked.

5. Evaluate consistency across Items

For example, aggressive growth targets in Item 1 should align with the franchisee turnover reported in Item 20.

The Bottom Line

The FDD is the foundation of the franchise relationship. It ensures that prospective franchisees receive full and consistent information before committing to a long-term agreement. A careful review of Items related to finances, support, territory, and system performance is essential for making sound investment decisions.