Despite a strong pandemic correction, fitness studio franchises have experienced impressive growth, expanding by +25% over the past three years. From HIIT bootcamp and yoga to pilates, kickboxing, and dance classes, a plethora of new gym formats are now available to franchisees. While some brands skyrocketed (Hotworx added 253 locations), others faced contraction (Fit Body Boot Camp -25).
Key Statistics:
- 5,269 total number of units in the US
- 1,056 total number of new locations added in the US
- +25.1% increase in total units (vs. 2 years ago)
- 79% of franchise brands grew over the period
Factors Contributing to This Growth:
- Increased Health Awareness: More people are prioritizing their health and fitness, driving demand for structured programs.
- Unique Offerings: Franchises providing specialized workouts, such as HIIT, dance-based fitness, and infrared sauna workouts, attract a broad audience.
- Community Support: Supportive community atmospheres lead to higher retention rates and organic growth through word-of-mouth referrals.
- Technological Integration: Incorporating technology, such as virtual training sessions and advanced workout equipment, enhances the appeal of fitness franchises.
The surge in fitness studio franchises demonstrates the resilience and adaptability of the fitness industry. With innovative workout formats and a focus on community and technology, these franchises are well-positioned to continue their growth trajectory.
