WoodSpring Suites is a leading economy extended-stay hotel brand, founded in 2003 by hospitality innovator Jack DeBoer in Wichita, Kansas. Originally launched as Value Place, the brand rebranded to WoodSpring Suites in 2015 to reflect its growing commitment to comfort and quality.

In 2018, it was acquired by Choice Hotels International and is now headquartered in Rockville, Maryland. The brand has grown to include over 300 locations across the United States.

WoodSpring Suites began franchising in 2004 and quickly gained momentum among investors seeking a reliable and scalable hospitality model. The brand offers affordable, apartment-style accommodations designed for longer stays. Suites include full kitchens, free Wi-Fi, and on-site laundry, appealing to traveling professionals, families, and healthcare workers alike.

What differentiates WoodSpring Suites is its efficient operating model and high occupancy rates. With lean staffing needs and long guest stays, the brand boasts gross operating profit margins above 60%, outperforming many economy competitors. It is also recognized for top-tier guest satisfaction in the extended-stay category.

Training

WoodSpring Suites provides several training programs through its franchisor, Choice Hotels International, to ensure franchisees and their staff are well-prepared for operations. The training initiatives are as follows:

1. Initial Training Program for Property Manager and Designated Staff: WoodSpring requires the property manager and other designated personnel to complete a structured training program. This program is crucial for operational readiness and must be completed before the hotel opens for business. The program focuses on system standards and operational procedures to maintain brand consistency and service quality.
2. Additional Optional or Required Training Programs: Choice may also offer or require additional training sessions or seminars beyond the initial program. These are provided based on Choice’s discretion and typically require payment of an additional training fee. These sessions are designed to keep franchisees updated on new practices, technologies, or modifications in brand standards.
3. Construction Advisory Services: For new builds, WoodSpring includes a Construction Advisory Service that features five site visits by Choice representatives. This service supports the franchisee during the construction phase and ensures compliance with brand specifications and readiness for launch.

Territory Protection

WoodSpring Suites does not provide exclusive territory protection to its franchisees by default. Each franchise is granted for a specific site, and the franchisor reserves the right to establish other franchises or company-owned hotels of the same or competing brands in nearby areas.

However, under certain conditions, such as favorable market factors or a strong history with the brand, the franchisor may grant exclusive territories or preferred regions, which are subject to termination if the franchisee defaults on agreement terms.

These exclusivity provisions are discretionary and can also apply under a Master Development Agreement, where limited rights to develop additional hotels in a protected area may be granted.